It’s been 31 years since Jane Iredale created Amazing Base® Loose Mineral Powder, our very first product and the industry’s first skin-loving foundation. Since then, we’ve built a global reputation for creating skin-first foundations that feel as good as they look. Never content with being simply a “clean beauty brand,” we pioneered performance clean, bridging the gap between high-performance makeup and powerful skincare.
This year, we’ve raised the bar once again with the launch of our newest skincare makeup innovation – Skintuition SPF 30 Radiance-Boosting Liquid Foundation. This dynamic formula sets a new standard for liquid foundation with a feel and finish that’s just like skin, only better, and a radiance-boosting formula that’s clinically proven to support skin hydration. Lovers of this foundation are saying things like, “I never knew my skin could look so beautiful!” and “It’s like I’m wearing skincare!” Here’s everything you need to know.
The Vision Behind Skintuition SPF 30 Liquid Foundation
Liquid foundation has long been a mainstay in the industry, but nobody does foundation quite like Jane. With Skintuition, we set out to create a clean, high-performance liquid foundation with the luminous finish consumers want and the SPF protection and skin nourishment they need. After three years of research, trials and formula refinements, we’ve perfected a finish and consistency that look and feel exceptional.
ANaturally Radiant Foundation Finish
Skintuition delivers a subtle, radiant glow that mimics healthy, hydrated skin. With a powerful blend of moisturizing, naturally reflective ingredients, skin looks vibrant – never shiny.
Weightless & Breathable Formula
Silky and lightweight, Skintuition melts into skin and feels like you’re wearing nothing at all. Even when building coverage or layering with powders, Skintuition lets skin breathe.
Physical SPF Protection and Makeup All in One
We’re passionate about sun protection. Skintuition features a special zinc oxide blend that allows us to achieve physical SPF 30 protection in all shades without a white cast on skin.
Skincare Makeup withSkin-loving Ingredients
Skintuition is formulated with ingredients that support hydration and promote skin health. In clinical testing, it was proven to reduce moisture loss and reveal vibrant, healthier-looking skin.
100% of subjects showed a decrease in transepidermal water lossa
96% of subjects showed improvement in the look and feel of skin smoothnessb
96% of subjects notes improvement in the look of fine linesc
100% of subjects said skin looked healthy and hydratedc
• Microencapsulated Hyaluronic Acid promotes deep hydration for lasting moisture.
• Upcycled Apple Saccharide Superfood Complex draws moisture to the skin.
• Vitamin E, Jojoba Oil and Sunflower Seed Oils help support skin’s moisture barrier.
